Case Study: James Madison University boosts student engagement with Handshake job feeds

Embedding Job Feeds on Departmental Websites with JMU

James Madison University wanted a way to show jobs and internships on departmental websites and make career information easier for students to find. The university worked with Handshake to embed job feeds on landing pages for every major across campus.

Handshake provided external job feeds that the university could display on its websites, with support from career liaisons, faculty, IT, Admissions, and Communications & Marketing. Within one month of launch, James Madison University saw 57% more applications to jobs and internships on Handshake, 77% more total logins to Handshake, and 378% more page views to the Career Center “Jobs by Major” website.

James Madison University

Chandra Lane

Associate Director of the Career Center