Case Study: Comerica Bank streamlines early talent recruiting with Handshake Event Manager

Comerica Bank streamlines their early talent recruiting to a single platform with Handshake’s Event Manager

Comerica Bank, one of the 25 largest financial holding companies in the United States, needed a better way to manage early talent recruiting across a mix of tools and regional events. The bank wanted to simplify its recruiting tech stack, improve representation among candidates, and raise awareness of less familiar roles such as technology and cybersecurity.

Using Handshake’s Event Manager, Comerica Bank centralized early talent recruiting into a single platform for sourcing, scheduling, hosting, and following up on events. Handshake helped the bank increase event RSVPs by 5x year-over-year, increase applicants from underrepresented groups by 2x, and grow students reached by 194% year-over-year.

Comerica Bank

Tiffanie Rice

Vice President of Workforce Diversity Engagement, Diversity Recruitment, and External Diversity Relationships