Case Study: CohnReznick improves campus recruiting and hiring outcomes with Handshake Insights

CohnReznick outpaces the competition with data-driven insights

CohnReznick, an accounting firm with 30+ locations and 4,600 employees, needed to compete with larger firms for top talent and improve the reach and quality of its early talent recruiting. The company also wanted to build a more diverse workforce and give its campus recruiting team better data to support internal growth plans.

Using Handshake Insights from Handshake, CohnReznick benchmarked performance against peers, expanded school partnerships, and adjusted campus and virtual event strategy based on student engagement data. The results included 113% more job views than peers on Handshake, 139% more referred applicants than peers, and 71.6% of early talent hires influenced by Handshake; the firm also ranked #6 in the accounting industry on Handshake.

CohnReznick

Vanessa Dastmalchi

Campus Recruiting Manager