Case Study: CapinCrouse expands diverse intern hiring and school partnerships with Handshake

CapinCrouse expands its brand reach with Handshake to get more diverse, qualified hires

CapinCrouse, a national CPA firm based in Indianapolis, needed to strengthen its early talent strategy so it could fill its workforce pipeline and meet growing client demand while serving nonprofits. To compete for top talent, build school relationships, and support its diversity commitments, the firm began using Handshake in 2019.

With Handshake, CapinCrouse promoted events, open roles, and internships to students, ran virtual sessions and workshops, and used Campaigns for outreach and follow-up. The approach helped CapinCrouse increase applications by 97% year over year, source 90% of its interns through Handshake, expand school partnerships 4x, and drive a 45% increase in diverse hires.

CapinCrouse

Fran Brown

Managing Partner