Case Study: Addison Group boosts hires and brand awareness with Handshake

Addison Group Launches a Campus Recruiting Strategy

Addison Group, a professional staffing and consulting firm based in Chicago, needed a better way to fill high-volume entry-level recruiting roles as it added new offices and grew its campus hiring program. Before working with Handshake, the team relied on reactive recruiting tactics and had low employer brand awareness among students.

After partnering with Handshake, Addison Group used Segments, Campaigns, Analytics, and Employer Page features to target priority student profiles, automate outreach before career fairs, and track performance by major, school, and location. The company reported a 72% message open rate, a 4.5x increase in brand awareness, and about 1 hire from Handshake per new office.

Addison Group

Katie Kocmond

Campus Recruitment Manager