Case Study: Westmead Hospital's Women and Newborn Health promotes healthy living with Handle Branding

Westmead Hospital's Women and Newborn Health launches Spring into Health across 25 libraries with Handle Branding

The customer, Westmead Hospital's Women and Newborn Health, through its NSW Health WSLHD Health Promotion Team, engaged the vendor Handle Branding for graphic design services. The challenge was to create a campaign promoting healthy living and eating behaviors, which became increasingly important due to changes in lifestyle patterns from COVID-19.

Handle Branding developed the "Spring into Health" campaign, building it around a fun "Super Carrot" mascot. The solution included logo design, a mascot, patterns, icons, and a full suite of materials like flyers, posters, and web banners. This campaign was active during September 2020 across the Western Sydney Local Health District in tandem with 25 libraries to promote healthy behaviors to the community.

Westmead Hospital's Women and Newborn Health