Case Study: Westmead Hospital's Women and Newborn Health delivers a modern brand and website with Handle Branding

Westmead Hospital's Women and Newborn Health launches a new brand and website with Handle Branding, serving 6,000 births a year

Westmead Hospital's Women and Newborn Health, one of the largest maternity units in New South Wales, lacked a cohesive brand identity and a dedicated website despite its significant volume of over 6,000 births annually. The government health service engaged the Sydney-based agency Handle Branding to address this challenge and develop a comprehensive branding and digital solution.

Handle Branding created a fresh visual identity and a responsive website featuring online class bookings, patient stories, and virtual hospital tours. The resulting 'We Deliver' campaign successfully modernized the brand for its target audience. The project garnered significant public interest and won multiple awards, including three Transform Awards Asia-Pacific for visual identity, creative strategy, and typography, along with a NSW Health Quality Award.

Westmead Hospital's Women and Newborn Health