Case Study: Toongabbie Christian College achieves a refreshed, unified brand identity with Handle Branding

Toongabbie Christian College refreshes its brand in 2020 with Handle Branding

Toongabbie Christian College, a K-12 school in Western Sydney, required a refreshed identity to better reflect its growth and aspirations. The school engaged Handle Branding to lead a comprehensive rebranding project after an assessment revealed the existing identity no longer conveyed the college's strength and future direction.

Handle Branding developed a new brand strategy and visual identity, which included a re-imagined crest, a refreshed colour palette, and a new type system. This solution brought consistency across all touchpoints, from uniforms and signage to marketing collateral and digital platforms. The revitalized identity instilled pride and enhanced recognition, earning two awards at the 2020 Asia Pacific Transform Awards. Handle Branding's work successfully positioned the college as a forward-looking institution.

Toongabbie Christian College