Case Study: St John’s Anglican Church Parramatta modernises its heritage brand with Handle Branding

St John’s Anglican Church Parramatta rebrands 220+ years of heritage with Handle Branding

St John's Anglican Church Parramatta, one of Australia's oldest churches, faced the challenge of repositioning its historic and spiritual icon for a bold, contemporary $400 million redevelopment. The goal was to craft a new brand identity that honored over 200 years of heritage while embracing a modern vision for growth and community connection. They engaged the vendor, Handle Branding, for its branding and design services to achieve this balance.

Handle Branding developed a comprehensive brand system by redrawing the cathedral's silhouette to create a unique logo and drawing inspiration from the building's architectural features for a sympathetic color palette. The solution included a versatile typography system capable of interchanging between multiple languages. The agency delivered a full suite of branding and marketing assets, including brochures, social media graphics, signage, and a website, successfully ensuring the cathedral's legacy resonates as a modern symbol of faith and civic pride.

St John’s Anglican Church Parramatta