Case Study: Davco achieves standout shelf presence and a cohesive launch campaign with Handle Branding

Davco launches Easy Grout in a 2-day edit with Handle Branding

Handle Branding partnered with Davco to bring its new Easy Grout product to market, facing the challenge of launching it within a category saturated with similar-looking packaging and establishing a standout brand identity from the outset.

The solution involved Handle Branding creating a full-scale branding project, anchored by a striking red, white, and black packaging design to ensure immediate shelf presence. This was supported by an integrated marketing campaign with the confident tagline "There is no doubt with Easy Grout," which was rolled out across print, digital, and in-store applications. Working end-to-end, Handle Branding delivered a cohesive brand experience that exceeded expectations and successfully established Easy Grout as a leader in its market segment.

Davco