Case Study: Cumberland City Council achieves clearer waste education and engagement with Handle Branding

Cumberland City Council refreshes waste education with Handle Branding in 2019

Cumberland City Council, located west of Sydney, was formed in 2016 and sought to deliver better services and infrastructure to encourage its residents to rethink their waste management. The council engaged the vendor, Handle Branding, to complete a full redesign of all its waste resources and educational material to help address this challenge.

Handle Branding developed a comprehensive solution that included a full creative campaign built around the core message "Waste in the right place." This involved rolling out advertising in print and digital formats, redesigning all internal and external communications, and developing educational mascots for children. The vendor also delivered a wide range of assets, from brochures and truck signage to a responsive website interface, to promote a new online booking service and standardize a consistent message for the community.

Cumberland City Council