Case Study: Cumberland City Council builds cleaner, prouder public spaces with Clean Cumberland by Handle Branding

Cumberland City Council launches a 3-touchpoint Clean Cumberland campaign with Handle Branding

Handle Branding partnered with Cumberland City Council to address the challenge of encouraging cleaner public spaces across a culturally diverse community. The council needed a large-scale campaign to instill pride and encourage shared responsibility for behaviors around litter, waste disposal, and reuse, which needed to be highly legible and inclusive.

The solution implemented by Handle Branding was a bold, accessible visual system featuring custom illustrations, clear iconography, and simple messaging. This system was rolled out across physical and digital touchpoints, with careful translation coordination to ensure cultural sensitivity. The final campaign successfully positioned cleanliness as a shared community value, contributing to greater awareness, cleaner behaviors, and a stronger sense of civic pride across Cumberland.

Cumberland City Council