Case Study: Coronation Property transforms The Paper Mill Food into Western Sydney’s leading food destination with Handle Branding

Coronation Property launches The Paper Mill Food, a 570-seat destination, with Handle Branding

Coronation Property, in partnership with Karima Group, engaged the vendor Handle Branding to create a new food destination called The Paper Mill Food in Western Sydney. The challenge was to develop a cohesive brand identity for this 570-seat heritage venue, which involved creating four distinct restaurant brands that would operate under one roof while honouring the site's industrial history.

Handle Branding implemented a minimalist visual identity system for the four brands, ensuring they were visually harmonious yet possessed individual personalities. The solution included extensive brand rollout across packaging, signage, menus, and marketing. The work by Handle Branding was highly successful, earning multiple awards at the 2020 Asia Pacific Transform Awards, including silver awards for Best Strategic or Creative Development of a New Brand and Best Visual Identity.

Coronation Property