Case Study: Al Aseel refreshes its brand identity with Handle Branding

A Handle Branding Case Study

Preview of the Al Aseel Case Study

Al Aseel refreshes brand across 11 assets with Handle Branding

Al Aseel, a highly awarded and fast-growing Middle Eastern restaurant chain in Sydney, was looking to evolve its brand. The company engaged the vendor Handle Branding to manage this refresh, alongside partners Wonderland Media and DS17.

Handle Branding implemented a comprehensive branding solution that included a refreshed logo, new brand guidelines, and a suite of marketing materials such as business cards, posters, flyers, vehicle wraps, and social media graphics. This project by Handle Branding provided Al Aseel with a cohesive and updated visual identity to support its continued growth.


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