Case Study: Long & Foster Real Estate launches a fully integrated media channel with Hammer + Nail

Long & Foster Real Estate builds a fully integrated media channel with Hammer + Nail and a 3-camera studio

Long & Foster Real Estate, the largest privately-owned real estate brokerage in the US, faced the challenge of connecting with its agents and clients during COVID-19 travel restrictions and office closures. They partnered with branding and video production studio Hammer + Nail to create a fully-integrated media channel.

Hammer + Nail built a professional TV studio inside the client's headquarters and produced two shows, "CEO IS IN THE HOUSE" and "REAL TALK WITH BOOMER FOSTER." This solution provided an insider's look into the real estate industry and made Long & Foster the only brokerage in America with such an in-house production capability. The vendor also created accompanying ad campaigns and handled social media marketing for the initiative.

Long & Foster Real Estate