Case Study: First Home inspires first-home buyers with Hammer + Nail’s retro 360 campaign

First Home creates 40+ custom hand illustrations with Hammer + Nail

First Home, a service helping clients find the right home, needed an engaging animated video to encourage first-time buyers in their thirties to participate in their program. They partnered with the branding and video production studio Hammer + Nail to create a campaign that would evoke a classy and elegant feeling with a touch of suspense.

Hammer + Nail developed a mixed-media animation inspired by classic Noir films and 1960s spy craze, utilizing a surreal style with highly stylized characters. The solution involved custom photography for facial expressions and hands, smart transitions, and cinematic narration to guide the couple on their journey. The final video successfully met the goal of presenting the service in an aspirational and stylish way, effectively encouraging its target audience.

First Home