Case Study: On Center Software achieves 161% more leads and $2.45M in new-logo revenue with Hamer Marketing Group

On Center Software grows leads 161% and adds $2.45M in new-logo revenue with Hamer Marketing Group

On Center Software, a leader in construction-estimating software (ConTech SaaS), faced a ceiling on its growth as lead volume was constrained and the leads it did generate were not sufficiently qualified to convert into new customers. To break through this demand ceiling, the company engaged Hamer Marketing Group to rebuild its demand generation program and tie it directly to new revenue.

Hamer Marketing Group rebuilt the demand engine by implementing a real demand program across key channels, optimizing targeting for qualified demand, aligning with sales on lead definitions, and measuring success against revenue. The solution drove a 161% increase in lead volume and generated $2.45 million in new-logo revenue growth for On Center Software.

On Center Software