Case Study: Asite achieves 53% marketing-sourced pipeline with Hamer Marketing Group

Asite grows marketing-sourced pipeline from 18% to 53% with Hamer Marketing Group

Asite Solutions Ltd, a global construction SaaS platform, faced a challenge where its marketing function was measured on activity and not trusted to drive revenue, sourcing less than a fifth of the company's pipeline. The team at Hamer Marketing Group was engaged to address this.

Hamer Marketing Group rebuilt Asite's marketing to be accountable for sourced pipeline. The solution involved repositioning the company's story, rebuilding the demand funnel for conversion, aligning sales and marketing, and compounding brand content. This resulted in a 48% first-year revenue growth, a 186% increase in lead volume, and marketing-sourced pipeline rising from 18% to 53% within 15 months.

Asite (Asite Solutions Ltd)