Case Study: Sciensus achieves stronger lead quality and organic growth with Hallam Internet

Sciensus grows non-branded organic traffic by 170% with Hallam Internet

Sciensus, a leader in integrated commercial services for the healthcare sector, faced the challenge of evolving its marketing approach to support a strategic shift towards becoming a B2B life sciences solutions partner. Their goal was to reach a highly specialized niche audience of biopharma companies in Europe and the US. Partnering with Hallam Internet, they needed a precise, full-funnel strategy to communicate their new value proposition without excluding their pre-existing business needs.

Hallam implemented a comprehensive solution that included strategic brand repositioning, a new website, and a multi-channel digital strategy encompassing SEO, paid media, and account-based marketing (ABM) using platforms like 6Sense. This approach delivered significant results, including a 170% year-over-year increase in non-branded organic traffic and top search rankings for key commercial terms. Most notably, Hallam's ABM and paid media efforts generated multi-million pound pipeline revenue by securing leads from high-value accounts, including global biopharma companies.

Sciensus