Case Study: Internet Reptile boosts conversion rates and ROAS with Hallam Internet

Internet Reptile boosts ROAS 11x with Hallam Internet

Internet Reptile, a UK-based online retailer of reptile supplies, faced the challenge of managing sophisticated digital advertising to support its fast growth. Lacking the in-house time and expertise, they appointed vendor Hallam to generate enquiries and improve their return on investment.

Hallam implemented an omnichannel campaign across Google Shopping, Dynamic Search Ads, Display Remarketing, Bing, and Facebook. They used Smart Bidding and created a segmented strategy with different target ROAS for each product brand. The results were significant, with the conversion rate jumping from 5.9% to 18% in one month. Hallam also delivered a remarkable 1761% ROAS during a key sales period, increasing the overall return on ad spend by a factor of 11.

Internet Reptile