Case Study: Cleveland Containers achieves a 62% lower cost per call with Hallam Internet

Cleveland Containers cuts cost per call by 62% with Hallam Internet

Cleveland Containers, a UK supplier of new and used shipping containers, partnered with Hallam Internet to improve its PPC campaigns. The challenge was to increase the number of tracked telephone enquiries while simultaneously reducing the cost per call generated through paid search.

Hallam Internet optimized the client's Google Ads account and restructured its Bing Ads account, applying proven techniques and replicating successful Google campaigns on Bing. The results were significant, with Bing Ads generating hundreds of calls at a cost 62% lower than Google. This led to a quadrupling of the Bing ad spend and helped achieve the goal of over 1,000 monthly enquiries, dramatically improving the conversion rate and cost per call for Cleveland Containers.

Cleveland Containers