Case Study: Boots Hearingcare achieves 85% conversion rate increase with Hallam Internet

Boots Hearingcare boosts hearing tests booked online by 73% with Hallam Internet

Boots Hearingcare, the audiology division of Boots UK, faced the challenge of increasing online bookings for their free hearing tests by 20%. This goal was complicated by restrictions on advertising healthcare products and the need to reassure customers about safety during the COVID-19 pandemic. They partnered with the digital agency Hallam to overcome these obstacles.

Hallam implemented a unified digital strategy focused on increasing high-quality website traffic and improving the site's conversion rate. This included brand building, lead generation advertising, and employing a new programmatic partner to navigate Google's ad restrictions. The results were significant, with Hallam delivering an 85% increase in organic transactions and a 91% increase in conversion rate, far exceeding the annual target for hearing test bookings.

Boots Hearingcare