Case Study: Harper’s Steakhouse builds buzz and exceeds opening revenue expectations with Hall Strategies

Harper’s Steakhouse secures 30+ earned media placements with Hall Strategies

Harper’s Steakhouse, a premier brand from the experiential hospitality group Milkshake Concepts, faced the challenge of building awareness and community support for its new location in Nashville. They sought a local partner to develop a strong public relations campaign for their launch. They engaged Hall Strategies for strategic communications and media relations services.

Hall Strategies executed a campaign that secured over 30 earned media placements prior to opening. They also managed VIP lists for a series of grand opening events that attracted over a thousand local influencers and journalists. This resulted in significant positive coverage and a substantial social media footprint, immediately landing Harper’s on Eater’s hottest restaurants list and enabling them to exceed all post-opening revenue expectations.

Harper’s Steakhouse