Case Study: Fifth + Broadway drives downtown success with Hall Strategies

Fifth + Broadway generates $1M in earned media with Hall Strategies

Fifth + Broadway, one of the highest profile development sites in Nashville, faced the challenge of transforming the obsolete former convention center into a nearly $1 billion mixed-use destination that would add retail and dining to the downtown core. Hall Strategies was engaged to support this project and help deliver on the city's vision for the space.

Hall Strategies managed the opening of the retail core, generating massive excitement that resulted in all four local TV stations broadcasting live on launch day. The agency secured extensive media coverage, resulting in $1 million in earned media value within one year, and worked to connect the project with local artisans to foster authenticity. The solution implemented by Hall Strategies delivered instant foot traffic and success, making Fifth + Broadway a go-to destination that is now engrained in the downtown experience.

Fifth + Broadway