Half Dome Partners
12 Case Studies
A Half Dome Partners Case Study
Ryan's Express Transportation, a ground transportation provider in the southwestern U.S., sought to relaunch its unproductive website and tap into the highly profitable market of individual consumers seeking group transportation. The company partnered with Half Dome Partners, an internet marketing agency, to help achieve this goal and increase sales to this key customer segment.
Half Dome Partners implemented a strategy to optimize the website for search engines and improve the user experience to increase conversions. They developed targeted Google AdWords campaigns and provided sales process consulting. This solution drove a 263% increase in organic search traffic and a 392% improvement in conversion rates. The efforts resulted in a massive increase for Ryan's Express Transportation, with monthly leads growing from 22 to 253 and booked revenue soaring from $5,450 to over $100,200 per month.