Case Study: Happy Faces Personnel Group creates an engaging, effective brochure with Haley Marketing

A Haley Marketing Case Study

Preview of the Happy Faces Personnel Group Case Study

What’s the point of a brochure if nobody reads it

Haley Marketing worked with Happy Faces Personnel Group, a staffing company that needed a new brochure for an upcoming trade show. The challenge was to create a services overview piece that would be informative, persuasive, and engaging enough to actually get read, while also explaining the company’s services, mission, values, and cost-effective value proposition.

Haley Marketing developed a creative, humor-driven brochure tailored to Happy Faces Personnel Group’s audience and brand, while also making sure it fit the sales process and had staying power. The result was a brochure the client called “AWESOME!” and a sales tool that helped make selling staffing easier and delivered incredible measurable results.


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