Case Study: Vector Technical boosts social media traffic with Haley Marketing

Vector Technical, Inc. - Customer Case Study

Vector Technical, Inc. had been a Haley Marketing HaleyMail client for more than a decade, but when they reviewed their website traffic, they found a major gap: very little traffic was coming from social media channels like Facebook, Twitter, and LinkedIn. They wanted a better way to drive employers and job seekers to their website without adding a lot of extra work.

Haley Marketing solved this by repurposing monthly HaleyMail newsletter content and sharing it across Vector Technical’s social media platforms, along with content from HaleyMail’s Staffing and Candidate Resource Centers. The approach delivered strong results year over year from January to March, including a 182% increase in Facebook traffic, a 1,200% increase in LinkedIn traffic, an 1,800% increase in Twitter traffic, and a 223% increase in overall social referrals.

Vector Technical, Inc.

Tim Bleich

Owner