Case Study: Top Notch Personnel boosts web traffic and social engagement with Haley Marketing

Top Notch Personnel - Customer Case Study

Haley Marketing worked with Top Notch Personnel, a Wichita, KS light industrial staffing firm, after its new owner, Mark Esfeld, was frustrated by the high cost and poor results of newspaper advertising. The company needed a more modern, cost-effective way to build brand awareness, attract employers and job seekers, and support business growth, but lacked the internal resources to do it on its own.

Haley Marketing implemented a comprehensive digital marketing program that included social media management, blog content, SEO, pay-per-click advertising, email newsletters, and reputation management. The results were strong: website visitors doubled, social traffic increased more than 6,000%, overall website traffic rose 99%, organic search traffic grew 26%, traffic to the Apply Here page increased 62%, and Candidate and Jobs page traffic increased 110%.

Top Notch Personnel

Mark Esfeld

Top Notch Personnel