Case Study: The CPI Group boosts light industrial applications with Haley Marketing's Facebook Jobs workaround

The CPI Group - Customer Case Study

Haley Marketing helped The CPI Group, a Mississippi staffing company serving light industrial, manufacturing, office, and technical markets, address a major application drop-off problem. Their existing job board and vendor platform had a long, drawn-out application process, and because they were locked into a contract, they needed a way to improve applicant flow without replacing their technology.

Haley Marketing implemented a workaround using Facebook Jobs to offer a much simpler application experience and added links back to the website for candidates who preferred that option. The team also included free-text questions to capture contact preferences and any required certifications. The results were strong: the CPI job board received 243 clicks from Facebook, 625 applications came through Facebook in Q2, and 418 applications were submitted the following quarter, prompting the client to adopt the same approach for Working Solutions.

The CPI Group