Case Study: Vector Technical achieves 82% more job applications with Haley Marketing

Staffing Firm Sees 82% Increase in Job Applications

Haley Marketing helped Vector Technical, Inc., a northeastern Ohio staffing firm, address the challenge of attracting and converting qualified tech candidates during a period of record-low unemployment. The company knew it was missing opportunities on Facebook to engage prospective applicants, but it lacked an effective social media strategy to reach job seekers and drive more applications.

Haley Marketing implemented a social media campaign focused on growing Vector Technical’s Facebook audience, using organic content and targeted paid ads to reach active and passive job seekers, drive traffic to job listings and conversion pages, and position the firm as an employer of choice. The result was an 82% increase in job applications, a 147% increase in Facebook Likes, an 11.5% lift in website sessions, and a 17.5% increase in pageviews, along with a 112.86% rise in blog traffic.

Vector Technical, Inc.