Case Study: Hutco boosts job reach and applications with Haley Marketing

Smart Social Strategy Exponentially Increases Job Reach and Applications

Hutco, a marine and industrial staffing firm, needed a better way to recruit qualified candidates after struggling to get traction from Facebook job posts. Haley Marketing stepped in to help with its Digital Dominance program, aimed at increasing candidate traffic and job applications through a broader digital marketing strategy.

Haley Marketing recommended a mix of blogging, social sharing, email marketing, paid promotion, and reputation management, with a focus on organically sharing Hutco’s jobs in relevant Facebook groups. In just one month, the campaign increased organic Facebook job-posting reach by 1,385 percent and generated 125 applications from five job posts with no paid promotion, while also boosting organic search traffic, new users, and blog performance.

Hutco

Scott Hutchison

Vice President