Case Study: Premium Transport Staffing boosts driver assignments by 78% with Haley Marketing's career portal and programmatic job advertising

Smart Marketing and a Better Career Portal Increases the Number of Drivers on Assignment by 78%

Premium Transport Staffing, a nationwide commercial driver staffing company, struggled to fill open orders because of an ongoing driver shortage that was made even worse by the pandemic. With no focused marketing plan or dedicated internal team, the company spread its efforts across too many tactics and overspent on job boards, so it turned to Haley Marketing for help with recruitment marketing and career portal software.

Haley Marketing created a clear marketing plan that included switching to its easy-to-convert career portal, using programmatic job advertising to allocate budgets by geographic region, and publishing and sharing regular blog content on social media. The result was a 78% increase in drivers on assignment in six months, plus significant traffic gains, including a 52.4% increase in overall users from organic sources and a 62.6% increase in overall users from Social Pro sources.

Premium Transport Staffing