Case Study: a regional staffing firm re-engages talent at low cost with Haley Marketing remarketing

Regional Staffing Firm - Customer Case Study

Haley Marketing was engaged by a regional staffing firm to address the challenge of re-engaging candidates who had previously visited the client's website. The goal was to connect with this audience by serving them digital ads that appealed to the emotional reasons people seek new job opportunities, all within a targeted geographic region.

The solution implemented by Haley Marketing involved a highly targeted remarketing campaign that served eye-catching ads over 227,000 times per month to an audience of more than 32,000 past website visitors. This strategy proved to be very cost-effective for the staffing firm, achieving a lower-than-average cost per impression of just $0.001.