Case Study: a regional skilled manufacturing staffing firm reduces no-shows and saves recruiter time with Haley Marketing automation

Regional Skilled Manufacturing Company - Customer Case Study

Haley Marketing worked with Regional Skilled Manufacturing Company, a regional skilled manufacturing/light industrial staffing firm, to address a high no show/no call problem. The company’s recruiters were spending weekend time confirming start dates and following up during the first week of assignments, yet placed employees were still not showing up, with a 24% no show/no call rate.

Haley Marketing implemented an automation solution using an On Assignment campaign with SMS touchpoints such as Start Date Reminder, First Day Check-In, First Paycheck Congrats, and First Week Check-In. The program lowered no show/no call by 32% and saved 6 hours per recruiter each week, adding up to 42 hours weekly for the recruiting team, or about one FTE, which helped offset the monthly platform cost.