Case Study: Carlton Staffing boosts applications and Facebook traffic with Haley Marketing Social Pro

Leveraging Facebook to Find Talent in a Tight Market

Carlton Staffing, a Texas staffing firm serving Houston, Dallas, and Fort Worth, needed a better way to connect with job seekers and increase applications and job board visits in a tight labor market. Although the company had strong brand recognition, its automated job-posting approach on social media was not generating enough qualified applicants, and the team lacked the time and resources for a more effective day-to-day strategy. Haley Marketing helped them address this challenge using Social Pro, its full-service social media strategy.

Haley Marketing recommended a Facebook-focused Social Pro campaign that used Facebook Jobs to post seven light industrial openings over two weeks, with four shared to targeted Houston job seeker groups. The effort produced 109 applications in the first two days and 562 applications across all seven postings, while also driving an 858% increase in website traffic from Facebook, a 33% reduction in bounce rate, and 613 completed applications in May, a record high for Carlton Staffing. The campaign also added 49 new Facebook likes.

Carlton Staffing

Brenna Barnett

Director of Marketing