Case Study: ProStaff Solutions boosts LinkedIn presence and unique visitors with Haley Marketing

How Stepping Outside The Box Led To An 83% Increase In Unique Visitors

ProStaff Solutions, a staffing company with nine offices serving New Jersey, Philadelphia, and Orlando, wanted a stronger presence on LinkedIn to compete with larger rivals and to position itself as a helpful resource during the COVID-19 pandemic. Haley Marketing helped the company expand its blog and social media approach beyond traditional staffing topics, using content and imagery designed to attract attention and build engagement.

Haley Marketing revamped ProStaff Solutions’ blog strategy with more relatable, general-interest, and COVID-19-related content, including posts for parents, families, essential workers, and job seekers, along with “thumb-stopping” visuals. The effort produced nearly 900 new LinkedIn followers, a 196% increase in social followers overall, a 24% lift in impressions, and an 83% increase in unique visitors.

ProStaff Solutions