Case Study: TRC Staffing Services boosts franchise social engagement with Haley Marketing

How One Company Leveraged Social Media for 10+ National Franchises

TRC Staffing Services, a staffing company with more than 20 offices and franchises across 12 states, needed a better way to improve social engagement while supporting each franchise’s local marketing needs. Haley Marketing helped address this challenge with Social Pro and related social media and blogging support to strengthen both corporate branding and franchise-level promotion.

Haley Marketing implemented a custom social sharing strategy, coordinated blog distribution, added links to job board and contact pages, created branded job-posting images, boosted key posts with paid social, and provided reporting and strategy calls for franchise owners. The program earned 400+ page likes per franchise location in three months, generated 1,000 LinkedIn connections for a new franchise owner, expanded Facebook and LinkedIn audiences for multiple offices, and helped TRC ads reach over 100,000 Facebook impressions per month.

TRC Staffing Services

Nancy Wright Whatley

Vice President, Franchise