Case Study: Hamilton-Ryker builds a stronger sales toolkit with Haley Marketing

Creating a True Sales Arsenal for a Total Workforce Solutions Provider

Haley Marketing worked with Hamilton-Ryker, a Tennessee-based total workforce solutions provider with 35 locations across the U.S. The company needed more than a standard brochure to help account managers capture attention, explain the value of total workforce management, support its “Better Service. Better value. Better results.” message, and generate warmer sales leads.

Haley Marketing created a five-part sales toolkit for Hamilton-Ryker that included a corporate capabilities brochure, PowerPoint presentation, upgraded sales deck, targeted sell sheets, and case studies. The materials helped position Hamilton-Ryker as an ideal staffing partner and provided proof of its value proposition, and the finished sales arsenal won an American Staffing Association “External Print Publication” Genius Award.

Hamilton-Ryker