Case Study: Top Notch Personnel boosts website traffic and candidate education with Haley Marketing

Convincing The Unemployed To Trade $600 Extra Per Week For A Job

Haley Marketing worked with Top Notch Personnel, a staffing and recruitment agency in Wichita, KS serving aircraft, construction, manufacturing, and call center industries. During the COVID-19 pandemic, Top Notch faced a major challenge attracting candidates to light industrial jobs because unemployed workers were receiving an extra $600 per week in unemployment benefits.

Haley Marketing created targeted blogging and content marketing, including a blog post and supporting custom images, to educate candidates on the benefits of returning to work despite the added unemployment money. The post became Top Notch’s number six-ranking overall blog post, drove a significant increase in website traffic, and was expanded into a two-part video series; Haley Marketing’s work also helped position Top Notch as a thought leader and resource for candidates during the pandemic.

Top Notch Personnel