Case Study: BOS Staffing increases qualified applications with Haley Marketing's programmatic job advertising

BOS Staffing - Customer Case Study

Haley Marketing helped BOS Staffing, a Georgia-based staffing and workforce solutions company with BOS Medical and BOS Security divisions, tackle the challenge of finding more qualified candidates while spending more efficiently on job boards. Like many staffing firms, BOS faced low organic traffic from Indeed, low unemployment, and intense competition, making it harder to attract strong applicants.

Haley Marketing implemented a programmatic job advertising strategy using machine learning, rules-based bidding, and tailored campaigns by industry to improve job distribution and budget allocation. In the first month, BOS Staffing reduced zero-application jobs from 67% to 3% and increased total applications by 8% without raising CPA, while title expansions for BOS Medical boosted applications by 142% and cut CPA by more than 30% in just three weeks.

BOS Staffing