Case Study: The Resource Co achieves award-winning SEO-friendly website performance with Haley Marketing

Bold, Feature-Rich Website Wins ASA Genius Grand Prize

Haley Marketing worked with The Resource, a North Carolina staffing, recruitment, and leadership development company, to create a bold new website after a recent brand refresh. The challenge was to present their differentiated services and CORE Assessment and Hiring System clearly, improve navigation for employers and job seekers, and boost organic search performance with an easy-to-maintain, mobile-friendly site.

Haley Marketing recommended a custom website with strong design flexibility, responsive design, integrated job board functionality, industry and location pages, and prominent calls to action. The new site delivered a cleaner user experience and strong SEO results, generating 11,574 visits in its first few months, with 41% from organic search, and it won an ASA Genius Award for Company Website and the Overall Grand Prize in its revenue class.

The Resource Co