Case Study: The Advance Group doubles candidate traffic with Haley Marketing's Beat the Competition PPC strategy

Beating the Competition Smarter PPC Strategy Generates Massive Candidate Traffic Increases

The Advance Group, a staffing and executive recruitment firm serving northwest Ohio and southeast Michigan, faced a tough challenge recruiting qualified candidates in a highly competitive market. With reduced organic traffic from Indeed and intense competition, they turned to Haley Marketing for PPC support to reach more job seekers.

Haley Marketing built a “Beat the Competition” pay-per-click campaign using Google Display Network targeting to reach visitors on competitor websites and job boards. In just 30 days, the campaign delivered traffic at double the industry standard and generated more than 600 additional website visits beyond what a typical campaign would produce, helping replace lost candidate traffic and strengthen recruiting performance.

The Advance Group

Stacey Bigelow

President