Case Study: DW Simpson achieves 190% social traffic growth with Haley Marketing’s NetSocial

Automating Social Sharing (with NetSocial) Increases Social Traffic by 190%

DW Simpson, an actuarial and analytics executive search firm, struggled to get its niche job openings in front of qualified candidates in a mostly passive talent pool. Haley Marketing helped the company build a more cohesive social media strategy and use NetSocial to improve visibility, increase brand awareness, and reach job seekers where they were already spending time online.

Haley Marketing set up NetSocial, created a sharing channel for the team, added 20 users, and provided ongoing support so DW Simpson could amplify posts across business and personal accounts. The results included a 190% increase in social traffic, a 398% increase in LinkedIn traffic, a 20% increase in website traffic from Q1 to Q2, a 27% rise in direct web searches, and a 6% increase in job applications.

DW Simpson