Case Study: Trimble & Associates achieves 83% more accounting and finance applications with Haley Marketing's programmatic job advertising

Automating Job Advertising (with Programmatic) Increases Accounting & Finance Applications by 83%

Trimble & Associates, a direct-hire recruiter in the Denver area focused on accounting and finance roles, was struggling to get qualified candidates to apply. Haley Marketing helped address the challenge of manually posting jobs and the lack of an efficient job advertising strategy to reach the right talent at the right time.

Haley Marketing implemented a recruitment advertising strategy using the Appcast programmatic job board, which automated distribution across multiple job boards and added a hot-and-warm jobs process. From Q1 to Q3, this resulted in an 83.3% increase in applications and a 47.8% decrease in cost per application, delivering a strong measurable lift in recruiting performance.

Trimble & Associates