Case Study: a medical staffing agency triples CNA applications with Haley Marketing's automated job title testing

Automated Job Title Testing TRIPLES CNA Applications

Haley Marketing worked with a medical staffing agency that was struggling to generate applications for open healthcare jobs in Georgia. The agency needed a better way to stand out in a highly competitive hiring market, especially for Certified Nursing Assistant roles, but did not have the time or resources to manually test different job ad approaches.

Haley Marketing used its programmatic job advertising software to automatically create and test alternate job titles for an LTC CNA opening. This simple title testing strategy generated 29 additional applications, with one variation performing much better than the original and the other still adding five more applications, all without increasing the advertising budget or creating extra job orders.