Case Study: CMA Awards achieves an immersive 360° VR Red Carpet experience for 31,000 viewers with Haivision KB 4K Encoder

The Mary Kay Fashion Cam delivers the first live VR experience from The CMA Awards Red Carpet

The CMA Awards, with sponsor Mary Kay, wanted to bring the Red Carpet to life by delivering the first live 360° VR experience so online fans could feel like they were there. The challenge was to produce a high-quality, fail‑proof live VR stream for thousands of viewers, and the project required a reliable encoder and end‑to‑end workflow; Haivision was selected to provide the streaming technology.

Haivision’s KB 4K HEVC/H.264 Encoder was integrated into a workflow with the Nokia OZO camera and Thinkingbox’s production to stitch and deliver 3D 2050 x 1890 VR video to YouTube Live. The Haivision solution enabled high‑resolution 360° playback and robust delivery over the public internet, reaching nearly 31,000 viewers, supporting Mary Kay’s “I Can” campaign and creating a successful immersive Red Carpet experience.

CMA Awards