Case Study: LinkedIn achieves global employee and member engagement with Haivision live streaming solutions

How LinkedIn Uses Video to Engage Employees and Users

LinkedIn, with offices in more than 30 cities and a Speaker Series open to roughly 10,000 employees, needed a reliable way for executives to reach employees and external audiences beyond email. To deliver high-quality live and on‑demand video across locations and devices, LinkedIn deployed Haivision solutions—specifically Makito X video encoders—integrated into centralized streaming workflows.

Haivision’s Makito X encoders backhaul multi‑location feeds to LinkedIn’s Sunnyvale control center, enabling 1080p60 streams at 6–10 Mbps to YouTube Live and on‑demand channels. The setup reduced travel and onsite setup, supported remote production from venues like the Empire State Building, and scaled regular CEO all‑hands, Talent Connect events, and the public Speaker Series—reaching thousands of employees across 30+ offices while saving time and costs.

LinkedIn