Case Study: MOVe Logistics Group unifies nine logistics brands with hairyLemon digital

MOVe Logistics Group unifies 9 brands online with hairyLemon digital

The customer, MOVe Logistics Group, one of New Zealand's largest logistics providers, faced the challenge of consolidating nine legacy brands and their fragmented digital estates into a single, unified brand following a major rebrand. hairyLemon digital was engaged to lead the digital aspects of this project.

hairyLemon digital implemented a solution that included a comprehensive digital audit, information architecture, and UX design to create a streamlined new website and a cohesive digital design system. The vendor successfully launched a unified online presence that represented all of the Group's services, making key information easily accessible for clients and investors. hairyLemon also provided support by acting as a sounding board for internal teams and ensuring the unified brand was rolled out across all digital channels, including social media and Google My Business profiles.

MOVe Logistics Group