Case Study: Farmlands strengthens its digital experience with hairyLemon digital

Farmlands strengthens its digital core with hairyLemon digital for 3 key platforms and 72,000 shareholders

Farmlands, a large New Zealand farmer-owned co-operative, underwent a technology transformation and required consultancy to refresh its digital presence. They partnered with hairyLemon for UX, design, and consultancy services to enhance their three main digital assets: their corporate website, the MyFarmlands portal, and their online shop.

hairyLemon provided a solution that included creating a unified navigation structure, designing key pages, and developing a digital design system for future consistency. This work, which focused on usability and accessibility, enabled Farmlands to create a stronger digital core, strengthen customer relationships, and help build a stronger business model.

Farmlands