Case Study: Euromarque achieves a premium online showroom with hairyLemon digital

Euromarque rolls out premium automotive showroom with hairyLemon digital and a cost-effective phase-two template

Euromarque, a subsidiary of Cockram Motor Group specializing in luxury European vehicles, approached hairyLemon with the challenge of completely overhauling its online presence. The goal was to create a digital experience that matched the premium quality of its car brands and required a sophisticated website solution.

hairyLemon implemented a solution that combined a high-end, dark interface design with substantial backend integration. The team connected the new website to Euromarque's AutoPlay ERP system via an API, automating inventory updates and eliminating double-handling of data. The result was a premium website in both look and functionality. The project was so successful that the template is being rolled out to other brands within the parent company, guaranteeing a cost-effective solution for Euromarque.

Euromarque